Blogging isn’t what it used to be. In the old days, you could build a Wordpress blog, add some cool graphics and hone your writing.
If your content was decent, you’d attract readers and comments. Maybe build a nice community of people who share your passion.
Not to mention monetization. Cool stuff like affiliate sales, eBooks and more. But then, things changed.
The Internet got crowded. Now, there are millions of blogs out there. Everybody wants a piece of the action.
They all read the stories about digital nomads and laptop entrepreneurs. Bloggers living the high life as their products and courses generate millions in passive income.
An entire industry emerged, offering everything from email content delivery, webinar support, landing pages, sales funnels, SEO, copywriting instruction and more.
With all the expert advice and services out there, you’d expect tons of people to be killing it online.
If you want to turbocharge your blogging success, here are four strategies to consider.
Find the best speakers’ corner
Back in the day, politicians and speakers used a soapbox to stand on. It elevated them above the crowd. Regarding soapboxes, Wikipedia notes:
“The term originates from the days when speakers would elevate themselves by standing on a wooden crate originally used for shipment of soap or other dry goods from a manufacturer to a retail store.”
Your blog is your soapbox. It’s the platform you use to share whatever it is you’re passionate about.
Except, you wouldn’t set up your soapbox in the backyard of your house. Or in the middle of the woods, far from anyone who might listen.
By itself, your soapbox won’t attract much attention. What you and your soapbox need is a “Speakers’ Corner.”
Here’s Wikipedia again, to enlighten us:
“A Speakers’ Corner is an area where open-air public speaking, debate and discussion are allowed . The original and most noted is in the northeast corner of Hyde Park in London, UK.”
You need to find your Hyde Park. The place where people congregate and might be interested in hearing your message.
When I first became active online, it was via my fine art website. I used the site to showcase/sell my paintings and cartoons.
On a whim, I started to blog on my website. I wrote poignant short stories and articles about the creative arts, minimalism, and personal development.
The blog comments I got from my sister and a few friends were nice, but that was about it.
Fine Art Views began running my blog posts. Then, I was invited to become a regular writer for them. I should mention that Fine Art Views had over 60,000 readers at the time. It’s probably more now.
In short, I found my Hyde Park. My speakers’ corner. Suddenly, my articles were being read by thousands of people in my niche of art and creativity. That increased my exposure, and readers started checking out my website and signing up for my newsletter.
If you want to turbocharge your blogging success, find the right speakers’ corner. Find a popular website in your niche that accepts submissions. Get your articles on their site, and more readers will find you.
Quality and authenticity first
When I first started painting landscapes, I realized I wasn’t very good. Most of my artistic background was in cartooning.
I knew how to draw and a bit about design, but very little about color, brush work and the finer points of landscape painting.
So, I sought out one of the best landscape painters in the country, Scott L. Christensen, to study with.
I took many trips by car and air to study with Scott in Idaho. It took a lot of time and money, but the investment was worthwhile. I learned volumes from Scott and saw my artwork steadily improve.
Back home, I set up an impromptu painting studio in the garage of my condo. It wasn’t much, but everyday after work and on weekends, you’d find me out there painting.
In addition to my own work, I’d copy paintings by other artists. It helped me to learn how they solved problems.
You can learn a great deal by copying masterworks of other artists. The same holds true for other creative disciplines. We learn by copying and emulating the superior work of others. Just don’t sign your name to those practice copies.
Of course, beyond master copies, you have to practice relentlessly and hone your craft. Visit museums. Read great books. Invest in classes and courses, like I did with Scott L. Christensen. It’s how you grow and develop.
When it came to writing, I started to pay close attention to successful bloggers. Not just their content, but their copywriting, styles, word choices and even the design of their posts.
I learned the effectiveness of shorter sentences and compelling headlines. I hired a copywriting expert to teach me the finer points of effective, online writing. I flew to Tennessee to study blogging with best selling author Jeff Goins.
When I was done seeking mentors and copying/absorbing the work of experts, I realized it was time to hone my own voice.
Nobody is interested in cheap knockoffs.
In order to stand out from the crowd, your work has to be top notch. But quality is half the equation if you want to stand out as a blogger.
The other half of the equation is authenticity. Creating content that readers immediately recognize. For more on that, visit this article:
You can put a mediocre painting in a nice frame and hope it sells. A lot of bloggers spend an inordinate amount of time and money building sexy blogs, complete with perfect design, elegant fonts, professional photos and more.
Except, their blog posts are subpar. Poorly written, superficial or weak imitations of successful bloggers. They haven’t put in the time to practice, study and grow.
Mediocre paintings in nice frames usually don’t sell well. Collectors know quality and authenticity when they see it.
So, before you kill yourself desiging the perfect blog and spending tons on all the bells and whistles, perfect your craft first.
Part of perfecting your craft is consistency. You have to get up, read, write and post regularly.
You are what you do. Writers write. Painters paint.
“Action in support of your passion begets growth and success.”
Practicing in public, via your blog, is a great teacher. Not to mention the many readers who are kind enough to share feedback. Even negative feedback helps you grow.
Consistent high quality and authenticity will turbocharge your blogging success.
Adopt some psychic power
I’m not a psychic, but if you want to predict your future success as a blogger, a good place to start is with Medium.com.
When I first checked out Medium.com, I was impressed by the diversity of articles, writers and high quality posts. Before long, I created my own Medium profile and started to publish my blog posts on Medium.
At first, I didn’t get much response. Readers commented here and there. The problem was that I hadn’t found the Speakers’ Corners on Medium. The places where the audiences are concentrated.
If you’re a blogger looking for more exposure, start pitching your articles to the many publications on Medium. Obviously, the bigger publications have a greater readership, and may take longer to get accepted into. But it’s equally important to select publications related to your niche.
I’m not receiving any remuneration by recommending Medium.com. It’s just that Medium has been an exceptional way for me to get more exposure and readership of my creative work.
In less than a year, I’m blessed to have over 7,000 followers. Medium has named me a top writer in art, inspiration, creativity, life lessons and self-improvement.
I’ve written for other online sites and done guest posts. Nothing compares to the success and exposure I’m experiencing on Medium. And you can too.
If you want to turbocharge your blogging success, you need to be posting on Medium and getting into Medium publications.
A nod to youth and skill
My Dad was an administrative law judge, amateur historian and prolific bibliophile.
Dad was fond of this saying:
“Old age and treachery will overcome youth and skill.”
Dad loved to tease me with that, except the saying isn’t true. I’ve met some amazing, younger bloggers whose work I enjoy and whose quality and authenticity are terrific.
People like Jonas Ellison, whose work on Medium is consistently authentic and unique. Jonas doesn’t rely on the usual tricks of copywriting to attract readers. He does it in an accessible writing style that sounds like a friend sending you a heartfelt letter.
Another blogger you should check out is Tom Kuegler. He’s 24 years old and has already been a contributor at Thought Catalog, Elite Daily, Diply, and The Huffington Post.
Tom runs his own Medium publication, called The Post-Grad Survival Guide.He’s an expert on Medium, with nearly 16,000 followers.
I recently finished an outstanding course that Tom put together titled The Medium Mastery Academy. (Full disclosure: I love the course so much, I asked Tom if I could recommend it to others as an affiliate. He agreed. So, if you sign up for his course, I get a few bucks. But I’d recommend the course anyway.)
I used to search blog posts and Google about Medium.com in order to learn more. Then, I found Tom’s course and decided to dive in.
It was an in-depth course, covering every aspect of blogging success on Medium. Everything, from how to get into top publications to all the do’s and don’ts.
If you’re serious about building an audience and finding success on Medium, I highly recommend investing in Tom’s course. It helped me grow my audience and can help you, too.
It will save you a ton of time trying to research everything, and it will definitely help you turbocharge your blogging success.
Tom runs the course periodically, so check it out for dates and availability.
It’s possible to find success with blogging, but you’ll have to put in the time and effort. Consider incorporating the above four strategies, and best wishes with all your creative endeavors!
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